Mercer

Discover the true essence of Wisconsin’s wilderness in Mercer, where adventure meets tranquility. As the official Loon Capital of the World, Mercer boasts the highest concentration of nesting loons in the lower 48 states—a natural wonder celebrated by our iconic 16-foot, 2,000-pound statue named Claire d’Loon. Built in 1981, she is one of the largest loon statues in the world and features an interactive voice box that plays various loon calls for visitors. A Waterfront Paradise with over 200 pristine inland lakes and direct access to the legendary 14,000-acre Turtle-Flambeau Flowage, Mercer is a dream for anglers, boaters, and nature lovers alike. For those who crave excitement, Mercer is your gateway to over 100 miles of direct ATV/UTV trails. These connect to the broader Iron County system, which totals over 250 miles of trails, making it the largest All-Terrain Vehicle trail system in Wisconsin. In the winter, the adventure never stops, there are over 500 miles of well-groomed snowmobile trails in the surrounding Iron County. The region is famous for its heavy annual snowfall, often receiving over 200 inches per year, largely due to lake-effect snow from nearby Lake Superior. This typically ensures a long, high-quality riding season. Whether you’re looking for a peaceful getaway or an adrenaline-fueled escape, come find out why Mercer is the ultimate Northwoods destination.

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